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LAUNCHING A NEW PRODUCT (Part 1): Trademarks, Patents, Licensing and More

Tiffany Krumins and Stevn Julian

Shark Tank winner Tiffany Krumins and her co-host Steven Julian discuss what you need to know when launching a new product. Issues such as trademarking, patents, licensing and more are discussed. Plus, Tiffany shares the latest news about Ava the Elephant!


Tiffany Krumins
, the first Shark Tank winner, is an Atlanta native and the inventor of Ava the Elephant, a child friendly dispenser that takes the fear out of taking medicine. Called a modern day Mary Poppins, Tiffany has gone from nanny to entrepreneur, and has seen her passion to help children grow into a business that is now known and loved all over the world.

Tiffany’s success story began when she was a nanny to a little boy with Down’s syndrome who was terrified of “medicine time”. To help alleviate his fear, she constructed an animal made of fabric, sponges, a store bought medicine dropper, and a recordable sound chip from a greeting card – and Ava the Elephant was born. Knowing that she would need to find a way to produce her invention, Tiffany began searching the internet and found a casting call on Craigslist that said: “Do you have the next million dollar idea but don’t have the funding to make it happen?” She immediately applied for the casting and was invited to be on the first ever episode of Shark Tank.

Her story has been a roller coaster ride as she went from being on a national TV show and receiving $50,000 to start her company, to learning just months later that she had thyroid cancer. While working from a hospital bed, she struggled through the growing pains of building a business and fighting cancer.

Tiffany’s appearance on Shark Tank and the success following continues to provide countless opportunities for her and her brand. Her story has received unparalleled exposure. Some of her more notable appearances and acknowledgements:

  • Follow-up appearances on Shark Tank on four separate occasions
  • Sharing her story and her product on the Dr. Oz Show to a national audience of millions of viewers
  • Nominated for the Top 50 Mompreneurs by
  • Keynote speaker for Disney Social Media Mom’s
  • Her story has been featured on,,,, and many other online and print publications


Steven Julian has been the co-host of “Gwinnett Business Radio” since 2013 and a resident of metro Atlanta for most of his life.  Steven is excited to be part of “giving a voice” to local businesses in and around Gwinnett by being part of “the voice of business” at Business Radio X. After a ten year career in pastoral youth ministry, Steven has been part of the financial services world since 2009, working independently since 2013. The freedom of independence in his “day job” allowed Steven to pursue the opportunity to interview and build relationships with business owners through Business RadioX.

Steven is proud to live in Suwanee with his wonderful wife Stacey and his three boys, Joshua, Zach and Elijah. Steven and his family like to attend as many baseball games in as many stadiums as they can, and he has enjoyed coaching youth sports for at least one team for each son.

Steven is a Registered Representative of INVEST Financial Corporation.










Lunch provided by Franco’s Best and delivered by

Cindy Quinlan with the Gwinnett County School System and Emma Hearn with These Moments Captured

Steven Julian, Tiffany Krumins, Emma Hearn, Cindy Quinlan

Cindy Quinlan/Gwinnett County School System

The Brookwood Entrepreneurship Program offers students an opportunity to earn their Language Arts and Career and Technical course credit in a non-traditional format while learning to launch their very own business. This co-curricular classroom includes a unique approach to language arts instruction. Students will develop all the skills of a standard language arts class in a non-traditional project-based, technology-rich learning environment. Critical thinking and reading skills, communicative arts, and research techniques relevant to all entrepreneurs in the business world will be employed in the development of the small business plan.

Emma Hearn/These Moments Captured

Emma is a photographer & artist local to the Metro Atlanta area, attending high school at Brookwood High School in Snellville, Georgia. She is a strong believer in loving others deeply for who they are not just what happened to them in the past.

“I love people. I love days where I can sit and talk to someone for hours & her them pour their hearts out when telling me their story. I believe that everyone is unique and everyone deserves to feel like they are a masterpiece. There are a million things I want to do with this sweet life of mine but most of all I just want people to know they aren’t alone and they are always enough.”


About Tiffany Krumins:

tiffany-krumins-headshot-2016Tiffany Krumins is the CEO, founder and inventor of the Ava the Elephant® brand. Ava the Elephant is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children.

Tiffany’s passion for helping children has been evident through her years of experience, including the work she’s done with children who have special needs and with childhood cancer patients. It was that same passion which brought Ava the Elephant to life! She realized no product on the market resolved the common problem of giving children medicine. She took matters into her own hands and created the first Ava the Elephant from sponges, fabric and a store bought medicine dropper. After seeing the profound effect it had on children she knew she was onto something.

After her life changing experience on ABC’s “Shark Tank” she returned home with her investment from Barbara Corcoran and started the process of launching a product. In the midst of it all, Tiffany was diagnosed with cancer three months after the show (at the age of 27). This personal heartbreak only made her passion to help sick children even strong.